Connecting with the Future of Home Improvement at the B&Q Partnership Conference 2026

The team at Trendi Switch recently attended the B&Q Partnership Conference 2026 at Tobacco Dock, joining retailers, marketplace sellers and industry specialists to explore the future of home improvement.

A key theme throughout the event was understanding why customers choose particular products. One idea that stood out was “joymaxxing”—finding simple ways to add more happiness and enjoyment to everyday life. This feels especially relevant to home improvement, where the right colours, finishes and designs can transform practical products into features that customers genuinely enjoy.

The conference also highlighted the importance of clear product information, useful video content and dependable customer service. Making products easy to understand and providing a smooth shopping experience remain essential parts of helping customers choose confidently.

During the Décor and Surfaces session, B&Q shared its vision of becoming a one-stop destination for home improvement projects. It was encouraging to see the growing focus on coordinated interiors, decorative finishes and products that bring both function and personality into the home.

We also learned more about upcoming seasonal events, marketplace developments and opportunities to reach customers across the UK and Europe. Conversations with representatives from B&Q, Linnworks, Mirakl and other industry specialists made the day particularly valuable.

Attending events like this helps us stay informed about changing home décor trends, new retail technology and what customers expect from their shopping experience. We returned with plenty of ideas and a renewed focus on improving our product ranges, content and service.